Ideas, communities, cultures, and worlds decline because of poor leadership. Even if a person is a naturally great leader, if they are an intelligent, creative, and dynamic person, they will fall short if they depend on old cultural norms, on old art, old science, old history, and old ways of living. Social Artistry can change that. An artist leader will constantly be on the lookout for new ideas that they can synthesize into a leadership dynamic. Removed from tradition that is not self-created, they will be able to meet challenges with a fresh and growing mind. This process of mind-growing is the "Lure of Becoming," a phrase coined by Jean Houston, the developer of Social Artistry.
The surest example of mind-changing leadership is found within itself. The definitions of this discipline are constantly changing to accept new ideas. It is a democratic process. Ideas spread through this movement, and they grow and change with every individual.
Going back to the "Lure of Becoming", that phrase is the duty of the Social Artist, and where art itself can enter the picture. An artist "lures" their audience in. A Social Artist, in a way, lures their audience out, into "becoming." Thus, the "Lure of Becoming." A painting, play, sculpture, or musical performance can draw inspiration from any or all cultures, synthesize the influences into a cohesive work, and in turn inspire the audience to do the same, in their own lives, with their own expertise. Social Artistry draws diverse people in, as well as diverse influences.
Social Artistry can be used for both social and individual purposes. Ideally, a Social Artist will to become a better human, in addition to working with other humans to build a better world. A Social Artist will discover the meaning behind themselves, they will grow and and lead others to do the same.
This world is constantly changing due to diverse influences in nature. The wind blows strange plants to new environments, and they evolve to fit, while maintaining some of their past nature. Why should humans not do the same? Why should humans not evolve, but more than that, why should we not direct our evolution?