Gareth Pugh for Absolut vodka

After the recent reveal of a collaboration with MAC Makeup  English designer Gareth Pugh has now unveiled his design collaboration with the prestigious vodka brand Absolut, which has previously been treated to makeovers from the likes of Tom Ford, Stella McCartney and Jean Paul Gaultier, to name a few.

Entitled Absolute Mode Edition, Pugh’s characteristically hard-edged design, was originally based around his iconic SS07 collection that was inspired by the stealth bomber, with the designer explaining that he simply “wanted to create something epic” for his collaboration with the brand.

“I began by thinking of an ‘Absolute Gareth Pugh’ and I decided to choose an outfit from my archive, something that I feel captures the essence of my work which I could use to ‘dress’ the Absolut Mode Edition bottle and in a very abstract way,” said Pugh.

Although the price is not yet revealed, if you want to get your hands on one of the highly collectable bottles they will be available exclusively from the W Hotel in London from September 7th. Pugh has also redesigned the classic Absolut bottle, which can be bought exclusively from Harvey Nichols and Selfridges from September 5th. The bottle will also be sold at a selection of major supermarkets for the fairly modest price of just £30 – just over double of what the original bottle usually retails for.