All of us are witnesses that advertising industry is getting more inventive and creative in their campaigning each day. People from advertising industry
tend to try to attract our attention in every way possible. No matter
what, they intend to leave you touched and make you remember images
and messages they sent. Surely, the most effective way to get your
message across (especially with male population) is being a bit
‘naughty’. That’s why we have compiled a collection of some marvelous
examples of the most successful naughty advertising campaigns; part 4 of this attractive photo collection.
Advertising is a form of communication intended to persuade an
audience (viewers, readers or listeners) to purchase or take some action
upon products, ideas, or services. It includes the name of a product or
service and how that product or service could benefit the consumer, to
persuade a target market to purchase or to consume that particular
brand. These messages are usually paid for by sponsors and viewed via
various media. Advertising can also serve to communicate an idea to a
large number of people in an attempt to convince them to take a certain
action.
Commercial advertisers often seek to generate increased consumption
of their products or services through branding, which involves the
repetition of an image or product name in an effort to associate related
qualities with the brand in the minds of consumers. Non-commercial
advertisers who spend money to advertise items other than a consumer
product or service include political parties, interest groups, religious
organizations and governmental agencies. Nonprofit organizations may
rely on free modes of persuasion, such as a public service announcement.
Modern advertising developed with the rise of mass production in the
late 19th and early 20th centuries. Mass media can be defined as any
media meant to reach a mass amount of people. Different types of media
can be used to deliver these messages, including traditional media such
as newspapers, magazines, television, radio, outdoor or direct mail; or
new media such as websites and text messages.
The same advertising techniques used to promote commercial goods and
services can be used to inform, educate and motivate the public about
non-commercial issues, such as HIV/AIDS, political ideology, energy
conservation and deforestation.
Advertising, in its non-commercial guise, is a powerful educational
tool capable of reaching and motivating large audiences. “Advertising
justifies its existence when used in the public interest—it is much too
powerful a tool to use solely for commercial purposes.” Attributed to
Howard Gossage by David Ogilvy.
In the United States, the granting of television and radio licenses
by the FCC is contingent upon the station broadcasting a certain amount
of public service advertising. To meet these requirements, many
broadcast stations in America air the bulk of their required public
service announcements during the late night or early morning when the
smallest percentage of viewers are watching, leaving more day and prime
time commercial slots available for high-paying advertisers.
Public service advertising reached its height during World Wars I and
II under the direction of more than one government. During WWII
President Roosevelt commissioned the creation of The War Advertising
Council (now known as the Ad Council) which is the nations largest
developer of PSA campaigns on behalf of government agencies and
non-profit organizations.
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